Last updated: June 2026
At What Is AI?, we are committed to protecting your privacy and handling personal information responsibly. This privacy policy explains what information may be collected, how it may be used, and the rights available to visitors under UK data protection law.
This privacy policy and legal notice covers website visitors, readers, customers, subscribers and people who contact What Is AI? through the website. For privacy enquiries, use the Contact & Connect page.
Last Updated: June 2026
At What Is AI?, we are committed to protecting your privacy and handling personal information responsibly.
This Privacy Notice explains what information we collect, why we collect it, how we use it, and your rights under applicable UK data protection legislation.
What Is AI? is an independent website providing educational content, practical guides, resources, reviews and digital products relating to artificial intelligence.
For any privacy-related enquiries, please use the Contact & Connect page on this website.
We may collect and process the following information:
We use information to:
As a website focused on artificial intelligence, we may use AI tools to assist with:
AI-generated content may be reviewed and edited before publication.
We do not use AI systems to make automated decisions that produce legal or similarly significant effects on visitors.
We may use AI-assisted coding and development tools to help maintain, improve and secure this website.
Where such tools are used, we aim to minimise the amount of personal information processed and apply appropriate safeguards where required.
Depending on the circumstances, we process information under one or more of the following legal bases:
Where products or resources are purchased through this website, payment processing is handled by third-party payment providers.
We do not store full payment card details on our servers.
This website may use cookies and similar technologies to:
Where required by law, non-essential cookies will only be used after appropriate consent has been obtained.
You can manage cookie preferences through your browser settings and any cookie management tools provided on the website.
We do not sell personal information.
Information may be shared with trusted service providers that help us operate the website, including:
These providers only receive information necessary to perform their services.
Some service providers may process information outside the United Kingdom.
Where this occurs, we seek to ensure that appropriate safeguards are in place in accordance with applicable data protection requirements.
Information is retained only for as long as necessary to fulfil the purposes for which it was collected, including legal, accounting, security and operational requirements.
For general UK data protection guidance, you can also visit the Information Commissioner’s Office.
Depending on applicable law, you may have rights to:
Requests can be submitted through the Contact & Connect page.
This website may contain links to external websites, products or services.
We are not responsible for the privacy practices or content of third-party websites.
We use reasonable technical and organisational measures to protect information from unauthorised access, loss, misuse or disclosure.
However, no method of internet transmission or electronic storage can be guaranteed to be completely secure.
This Privacy Notice may be updated from time to time to reflect changes in legal requirements, website functionality, AI technologies or business operations.
Any updates will be published on this page.
